The playbook.
I'm betting on volume. Each app targets one specific everyday friction — from tracking contact lens expiry to splitting household chores with data. When the pipeline is fast, the cost of one more app is far lower than the cost of betting everything on a single guess.
How the factory runs.
SwiftUI + SwiftData + StoreKit 2. No UIKit, no CoreData. Shared infrastructure for privacy, terms, screenshots, and App Store Connect submission. Templated onboarding, paywall, settings. Every new app reuses 80% of what the last one proved.
The unglamorous parts — localization into 20-plus markets, ASO keyword research across 55 regions, privacy manifests, subscription edge cases — are automated. What's left is the product decision: is this friction worth an app?
What I've learned.
Shipping is the solved problem. Distribution isn't. Thirty-two apps live, zero reviews across all of them — the honest number. A wide portfolio without organic pull is just a larger surface for indifference. That's the next problem I'm trying to solve.
I keep a running shortlist of 135 niches I haven't built yet, scored across 55 App Store markets. If a category here is missing, it's probably on that list.
If something here is useful to you, that's the whole point. Say hi.